The State Fair Water Bar is a destination experience for fair-goers of all ages.
In 2 years, Water Bar has quickly become one of the most popular experiences in the Eco-Experience building. Visitors are invited to try a tasting flight of drinking waters from cities across Minnesota and are often surprised to learn just how different water can taste!
Designed to feel like a friendly neighborhood pub, “Water Tenders” spark dialogue with questions about the visitors’ experiences: What do you taste? What memories does this spark? Do you know where your water comes from?
At Water Bar, information is shared in the form of stories, rather than data, prioritizing the cultural, emotional, and aesthetic qualities of water, before weaving in science and policy. Visitors leave with resources to further explore the water issues that are relevant to their day-to-day lives.
About 1,800 people have face-to-face interactions at the Water Bar each day.
Each face-to-face group engagement lasts about 5-8 minutes.
Beyond those high impact impressions, 21,000 people will come into contact with Water Bar each day of the State Fair. 252,000 people in total!
Water Bar engages over 100 volunteer Water Tenders from communities across Minnesota to share their story at the State Fair.
Over the course of the exhibit, we distribute printed materials to about 12,000 visitors.
The Water Bar exhibit also generates media attention. Each year, we are featured on local TV news stations, where we have the opportunity to amplify messages about the value of water.
Water Bar is a popular subject of organic social media content creation across channels like Instagram and Facebook.